Several different variations of press kits were issued in advance of the 1992 theatrical debut of Rapid Fire. The first issue, which is the scarcest, was sent out on June 30th and consisted of a folded 11" x 17" brochure printed on heavy paper stock. The front and back covers featured large photos of Brandon while the inside spread included shots of the movie and the headline "20th Century Fox introduces you to Brandon Lee - The Action Hero of the 90's." It contained a cover letter, three B&W publicity photos, and three matching color 35mm slides.
The second issue was sent out on July 23rd, distributed in both the U.S. and Canada. A more deluxe version, it came in a white folder with the color text logo on the front. Different assortments of stills and slides were included, along with many pages of press notes. Many of the press kits that appear on the collector's market are missing the 35mm slides, probably due to several reasons, including newspapapers and magazines that used them and perhaps filed them away with other slides. It is also assumed that some of these kits were issued by the studio without slides. Other pieces are commonly missing from press kits as well, often due to pilferage or sloppy storage as they change hands over the years.
In the introductory letters, the first press kit announced the Rapid Fire release date as August 14th , while the second issue announced it as August 21st.
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